Student project / Brand extension - The idea was to refresh the brand, while attracting a younger demographic. I opted for using cans instead of glass with the intent of possibly lowering production costs and maybe presenting a material that may be easier to recycle than glass in certain areas. (that in itself could be an invitation for a younger crowd of consumers). The bright patterns that subtly reference sixties design are simple enough to please a wide crowd and blend in most decor.
It’s easier to purchase, keep, and maybe like a product when the packaging is attractive and/or useful. All information, including branding is contained on the warp around band. This was a done with the intent of re-using the metal packaging.