Student work / Brand refresh - The Republic of Tea brand has a very unique packaging style that has been in use since I can remember, the brand also has a steady following of consumers who appreciate the tea quality the company offers. It would be challenging to change something that has been working well for so long, so I chose it as the subject for this project.
My proposal was to offer a look that had the same intention as the current packaging has, but in quieter and brighter voice. I chose minimal design in sparkling colors that resemble the tea flavors. The idea was to create an inviting, harmonious, yet vibrant design that would attract a new crowd of tea drinkers.